These days, apps do so much to help us organize our busy lives that it's hard to imagine life without them! There are so many different apps available on the market today, knowing which ones to choose can be a bit overwhelming. As a hard working entrepreneur and mother, Sarah knows a thing or two about the importance of apps and how they can assist and enrich our lives. Without further ado, here are Sarah's six recommendations of apps she can't live without:

Pay By Phone is a must for living in the city. Instead of having to periodically visit a parking meter, the app allows you to pay for your parking wherever you are. With a busy schedule, kids running around and inclement weather, this app is a life saver that lets you go about your day with one less interruption.

Monitoring obligations while on the go is a crucial aspect of modern life. With conference calls, play dates and remembering to pick up the dry cleaning - there's a lot to keep track of! The Wunderlist app is the crème de la crème when it comes to to-do lists. The app helps you organize every facet of your life, from personal shopping lists to professional work assignments - it does it all!

Sure, the Sonos app is more of a luxury than a necessity, but once you've tried it you won't want to go back! Sonos lets you control audio in each room of your space. In fact, here at Sarah Alexandra, the app keeps us going in the office with great tunes and holiday favorites during the season. The app is also an essential for throwing dinner parties or getting your dance on when no one else is home!

Dropbox has changed how people conduct business and, with more and more emphasis on mobile technology, being able to share important visual files and documents from your phone is an absolute necessity. The app allows sharing between the mobile Dropbox app and Dropbox software on the computer, allowing you to coordinate your business with anyone from anywhere.

Ok, we admit that Snapchat is more fun than anything else! Snapchat keeps communication exciting and fresh by disappearing once it's been read, not to mention, we also love all the fun effects that it comes with. Younger children delight in snapchatting and it's a great way to stay in contact with them, like Sarah does with her little niece Ally.

Lastly, G. Spotting is THE travel app, courtesy of our lifestyle crush Gwyneth Paltrow. Much like her fantastic site goop, this app provides excellent recommendations to ensure a stylish experience wherever your travels may take you. With recent updates, the app is better than ever and makes travel planning a breeze.

What are some of your favorite apps?

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When we think of December we think of upcoming holidays, cold weather and wrapping up the year. With this in mind, we wanted to create a monthly guide of six picks we can't live without. Starting with December, we share products to help get you through the next few weeks in one piece. Here are six essentials to swoon over:

We can't emphasize our love for the iPhone 7 Smart Battery Case from Apple enough! In addition to being a suggestion from last week's gift guide post, we think it's worth buying one for yourself as well! With so much to do in this last month of the year, this case will keep you charged so you can stay on track!

 Bad hair days seem inevitable during the chillier season and, with so much to do this time of year, it can be a real challenge keeping hair looking fresh. That's why we're over the moon for this Dry Texturizing Spray by Oribe. Instead of spending hours cleaning and conditioning, all that's needed are a few quick spritzes and you're all set for your holiday soirée!

Nothing completes a holiday party look so well as the perfect pair of shoes. Accessories make for great statement pieces that will have you standing out in the crowd during the busy festivities. We adore the designs of Gianvito Rossi, and think this pair of Augusta Velvet Ankle-Wrap Sandals from Neiman Marcus is to die for! 

With cold weather comes dry air, which can wreak all kinds of havoc on the surface of your skin and hair. One solution we recommend is the Huile Secret de Beauté by Leonor Greyl. This versatile organic oil hydrates both skin and hair, leaving the first soft and the latter silky, all while possessing a pleasant lemon scent.

Pack some holiday punch into your look with bright red lips! A red pout is a classic that works with many outfits and knows how to make an entrance. We're big fans of Nars and their Larger Than Life Lip Gloss, shown here in the cherry red shade of Norma. You can rock your red whether holiday shopping or holiday partying.

Last, but absolutely not least, you're going to need our Scotch on the Rocks Black Plaid Flannel shirt to get you through the season. This festive, yet sophisticated, Sarah Alexandra top can be layered for everyday, or stand on it's own for a more formal occasion when paired with an elegant pair of pants or skirt.

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It's that time of year again! Who doesn't love spending time with family, making decorations and eating delectable treats? The holidays are just around the corner and, although it is a season of great joy, it can also be a time of great stress.  For every festive song there is an awkward family dinner conversation, for every cup of hot chocolate is a turkey that didn't cook properly. But when it comes to the pressure of finding the perfect gift, we're here for you! Think of us as your best pal to shop with as we share some of our fave picks for the holidays that will make great gifts for the special men, women and kids in your life. Happy shopping!

 

Gift Guide: Men

For the environmentally conscious man in your life, consider a bicycle! A set of wheels is a fantastic example of an active gift that your guy will love.
Our Holiday Pick: D8i 2015 Bike from PUBLIC, $359

As the temperature drops, a warm jacket is a must. Have him looking cosmopolitan in neutral colors that work with a variety of outfits.
Our Holiday Pick: Rodin quilted blazer from Moncler, $1225

Everyone appreciates a new pair of  kicks, and white sneakers always look sharp.
Our Holiday Pick: Stan Smith Shoes from Adidas, $75 

For the man who has everything, think practical gifts that also add a stylish upgrade for the everyday items he uses, such as a keyring.
Our Holiday Pick: Craighill Closed Helix Keyring from LIKELIHOOD, $28

Though he may seem to never run out of energy, the same can't always be said of his electronic devices. Electronic gifts are a great go-to idea for the busy man in your life.
Our Holiday Pick: iPhone7 Smart Battery Case from Apple, $99 

Is there anything better than relaxing in cashmere? We didn't think so, that's why we suggest the fabulous fabric for leisurewear.
Our Holiday Pick: Cashmere Sweatpant from James Perse, $375 

Getting to wear boots is one of the best parts of the winter season. Have him step out on the town in a stylish new pair for date night.
Our Holiday Pick: Saint Laurent Suede Chelsea Boots from MR PORTER, $895

For the busy traveler, a high quality bag is an absolute essential he can take anywhere from a business trip to a weekend getaway.
Our Holiday Pick: Malle London Bruno Weekender Bag from Barneys New York, $535

A quilted vest is a great winter wardrobe staple that looks modern for casual occasions.
Our Holiday Pick: VINCE Down Channel-Quilted Vest from Barneys New York, $425.

 

 

Gift Guide: Women

Change things up at the office with fun keyboard covers that will have you smiling as you work away.
Our Holiday Pick: Emoji Keyboard Cover + Software from Amazon, $21.50

Jewelry is always a great choice for a gift, but so is an accompanying travel case that will keep those special pieces safe.
Our Holiday Pick: Bespoke Traveling Jewel Case from Anya Hindmarch, $795

There's something romantic about receiving a handwritten note in this age of digital communication, that's why stationery is always a lovely choice.
Our Holiday Pick: Skull and Crossbones Correspondence Cards from Smythson, $45

Just because it's cooler weather doesn't mean she can't look hot! Ditch the frumpy winter sportswear for something with more sizzle.
Our Holiday Pick: One-piece Ski Suit from Cordova, available 11/25/16

Thoughtfully selected art is a timeless gift she's sure to appreciate and admire.
Our Holiday Pick: Paintings by artist Tracy Rocca from the artist's website, contact info@tracyrocca.com for pricing 

An animal print pair of flats that can go from the office to happy hour is a great gift option for the stylish woman in your life.
Our Holiday Pick: Christian Louboutin Pigalle Follie Leopard-Print Patent Leather Flats from Saks Fifth Avenue, $645

Women do it all! That's why a chic tote that holds everything she needs, and adds a hint of sophistication to any outfit, is a must!
Our Holiday Pick: Large Shopping Saint Laurent Tote from Yves Saint Laurent, $995

Handcrafted kitchenware is a terrific gift for the woman that enjoys cooking and entertaining.
Our Holiday Pick: Large Wooden Salad Bowl from Vernon Leibrant, $795

For the woman that wants versatility and style, you can't go wrong gifting your fave lady a shirt from us here at Sarah Alexandra!
Our Holiday Pick: The Signature Shirt Winter White Creme Flannel from Sarah Alexandra, $395.

 

 

Gift Guide: Kids

Kids want to rock the latest styles, but they also need to be well layered for the season. A winter jacket in an eye-catching design will have them staying warm while looking cool.

Our Holiday Pick: Three-Quarter Length Faux Fur Coat from Zara, $65.90 

Children find great joy in building and putting things together, that's why Lego is still a classic!
Our Holiday Pick: Technic Volvo EW160E toy excavator from Lego, $119.99 •

There's something special about a handmade doll. Give your child a friend they'll want to take everywhere and treasure always.
Our Holiday Pick: Jess Brown dolls from Flora and Henri, $198-$234 

Give your child the freedom of the open road and start Driver's Ed early with a set of wheels made just for them.
Our Holiday Pick: Rollplay Chevy Silverado 6 Volt Battery Powered Ride On from Toys R Us, $239.99 

Nightlights can be a real comfort to a child and a fun animal shape is sure to help get them excited for bedtime.
Our Holiday Pick: Rabbit Lamp from White Rabbit England, $86.50 

Puzzles are a wonderful activity that gets kids thinking and they are sure to enjoy putting together an image of the whole family.
Our Holiday Pick: Children's Personalized Photo Jigsaw Puzzle from Wentworth Wooden Puzzles, $49.50 

Babies may not be able to tell you exactly what they want, but a beautiful, warm blanket is sure to be appreciated by little ones and parents alike.
Our Holiday Pick: Dolce Chevron Baby Blanket from Little Giraffe, $78 

Having a new pair of shoes after winter break always makes the first day back to school a little more exciting.
Our Holiday Pick: Golden Goose Deluxe Brand Kids "Super Star" Sneakers from Farfetch, $155

We're partial to warm winter staples with sweet details, such as a fun pompom.
Our Holiday Pick: Moncler Kids Pompom Ribbed Beanie from Farfetch, $112.

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A Sarah Alexandra shirt can travel with you through your everyday routine, whether that be home, the office, or happy hour drinks with friends. But did you know that our shirts can also take you around the world? Throw one on over a stylish one-piece on the beaches of Phuket, or pair with a statement coat for a stroll along the streets of Paris. Our superb design will give you a worldly quality no matter where your adventures take you.

Wherever you venture, we want to know about it! Share your stories from across the globe in your Sarah Alexandra shirt with us on social media by using the hashtag: #MySAShirtTravels

Bon voyage!

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After reviewing the Fall/Winter 2016 fashion shows, we spotted a few recurring trends ranging from polished menswear to vibrant pinks. We wholeheartedly embraced these exciting looks at our recent Sarah Alexandra photo shoot, pairing our now available Fall/Winter 2016 collection with six signature style elements.

 

1. Velvet Touch

We styled our 100% cotton Signature Shirt in red & white plaid with AG’s super hot black velvet jeans. These pants can be easily styled with any Sarah Alexandra shirt and are a great buy for fall. This look was coupled with a Manolo Blahnik patent leather “Chaos” heel, making us yearn for a pair in every color!

 

2. Boys Club

The 100% cotton, broadcloth Signature Shirt in black is styled with Sarah’s favorite grey flannel, menswear inspired cargo pants by James Jeans. For a look that balances masculine and feminine details, we recommend contrasting these pants with a sexy Christian Louboutin high heel in grey camouflage.

 

3. Sparkle Magic

With the holiday season right around the corner, who wouldn't love an extra bit of glitz and glamour? We matched our luxurious cotton/cashmere Weekend Shirt in grey flannel with a pair of ‘70s Frame Denim flares and an Ash + Ames sparkle cuff bracelet – a fun combination that’s to die for!

 

4. Biker Chic

Warning: We went all out with our 100% cotton plaid flannel Weekend Shirt in red & black! Stylish and streetwise, we can’t get over how smokin’ hot this look is when combined with edgy, black leather leggings by Vince and versatile Manolo Blahnik black suede booties.

 

5. Nice Threads

Shoe designer Gianvito Rossi takes our breath away! These killer shoes feature gold embroidery on the heel and straps, which scream “take me out on the town!” This rock & roll look includes the sumptuous cotton/cashmere Signature Shirt in crème flannel with Vince leather leggings. Bring it on!

 

6. Think Pink

Featured with the 100% cotton, broadcloth Weekend Shirt in black are classic dark blue J Brand Jeans – a must have in any woman’s wardrobe! We added a pink lip to accent this smart, casual outfit that can take you anywhere from day to night.

 

 

 

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This summer ('16) in Bellevue, WA we hosted a pop-up shop at The Shops at The Bravern! We spent countless hours getting the shop ready; and now that we're down to the final weeks, we thought you'd like to see the shop if you weren't able to come in person. So here are some photos and a video virtual tour for you to see where we've been all summer!

We partnered with Maria Christofilis Parfums, Callista Crafts Handbags, and Ash + Ames Jewelry for this pop-up shop.

Although we're finishing up our last weeks here at the shop, you can still order all of your favorite shirts from our website at www.sarahalexandra.com. Furthermore, you can follow us on Instagram and Facebook for news updates about future pop-up shops and trunk shows!

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Today, August 26, is Women's Equality Day, the day women won the right to vote in 1920. As a business owned by women and designed for women, this day makes us particularly happy, so we hit the web in search of fashion tips from notable women in fashion, government, entertainment, philanthropy and more. Read on and go forth, ladies of the world, in style.

Dress for yourself; not anyone else.

“Woman is fine for her own satisfaction alone. No man will admire her the more, no woman will like her the better for it.” Jane Austen

Wear what makes you whole.

“I'm wholehearted about whatever I do.” Melinda Gates

Accessorize…or don’t.

“Before you leave the house, look in the mirror and remove one accessory.” Coco Chanel

“I firmly believe that with the right footwear one can rule the world.” Bette Midler

There are no rules. Well, maybe one. 

“Fashion is mysterious, as a rule. Why are blue jeans a classic? You just hit on something that happens to be timeless and right.” Diane von Furstenberg

Dress like you.

“I love fashion. I think it’s so important, because it’s how you show yourself to the world.” Emma Watson

Because there’s only the one you—be you in style.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Maya Angelou

“Being happy never goes out of style.” Lilly Pulitzer

See how our shirts are the ideal canvas to create your own look. Click for more.

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If you've ever tried on a Sarah Alexandra shirt, there's no doubt you've experienced first-hand just how special these shirts really are. However, not many people know how much work has gone into these shirts in order to truly make them, "The World's Finest Shirts for Women". The work starts with the design, then the materials, the fit, and lastly the manufacturer.

The Design

By now you've likely heard about our  lineage from Renee Bassetti to Sarah Alexandra. If not, here’s a little summary. Renee is a women’s custom shirt maker and clothier based in Seattle, WA.  She developed the Signature Shirt that has become popular all around the world.  Sarah, Renee's daughter, worked for Renee for many years and the two of them ultimately collaborated to bring Renee's custom shirts to the ready-to-wear market. This was the birth of Sarah Alexandra in 2015.

Designing a women’s shirt is one of the hardest things to do in fashion; and grading the shirt for the ready-to-wear market wasn't easy either. It took us almost a year with over a dozen women trying on the shirts to make the necessary adjustments for each body type. The number of revisions to each shirt design was seemingly endless, however, ultimately rewarding because we now have these beautiful shirts available in sizes 2 through 14.

*Check out our blog post on June 24, 2016 to learn more about the designer of the Sarah Alexandra shirt, Renee Bassetti.

The Materials

Having worked for her mother, Sarah had relationships with many of the Italian mills and knew exactly what fabrics she wanted our shirts to be produced in, the finest Italian cotton.  The beautiful thing about using high quality Italian cotton is that the fabrics are both soft and incredibly durable. That was the easy part, but selecting just a handful of fabrics for the first collection was definitely a challenge!  There are so many amazing fabrics it was hard to limit it to just ten.  

We knew we wanted the first collection to be the “Classic Collection”.  Our customers need to be able to find their favorite shirts season after season.  One of the most frustrating things in shopping is when the brand has discontinued that classic white shirt or pair of jeans because they needed to make room for the new collection!  We wanted to have a collection that our customers could count on season after season and create consistency in an ever-changing market. We carefully chose these ten fabrics so we can create timeless shirts year after year!

The Fit

Renee had designed such a one of a kind shirt, but we wanted to make sure that it fit as many body types as possible.  As luck would have it, Sarah was introduced to one of the most talented fit specialists and pattern-makers in the industry, Meg Okies! Luckily, Meg had just finished a major project and had room in her schedule to work with us! We couldn’t be more grateful to her for the amount of time she took on each and every detail!  We enlisted 15 of our friends and family and undertook a two-day fitting session!  With Meg at the helm, we documented every last detail of every part of the shirt. From here, we were on our way to creating the shirt you see and love today!  We asked every single person a series of questions from: How did it feel overall?  What do you think of the sleeve length and body length?  How do you feel about the height of the collar?  How about the spread of the collar on the weekend shirt?  . . . and on and on!  We combed over every inch of the shirts and made adjustments to the buttons, button-hole placements, pleats on the sleeve, and even particular stitch locations around the collar. We did all this to make sure they were absolutely perfect for every customer in every size!

The Manufacturer

As you can image, with such a unique design as the Signature Shirt, finding a manufacturer who could make these shirts to our standards was the most challenging part!  After sending samples and patterns to a number of manufacturers in the United States and Canada, we discovered that very few had the actual skill necessary to make these shirts to our specifications and expectations. The fashion industry has always praised Canada for their clothing manufacturers' quality, professionalism, and working conditions. We found this to be true. We located a manufacturer in Ontario, Canada that was absolutely perfect. They are both a dream to work with and have as much attention to detail as we do!

The Result

The result is simply the most impeccable shirt you'll ever wear. From the top to the bottom, this is an everyday kind of shirt that never disappoints. That was our goal for you when we established Sarah Alexandra – to provide a beautifully designed and constructed shirt at a contemporary price point.  We hope you'll feel the same way when you wear your Sarah Alexandra shirt!

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For the remainder of the pop-up shop (now through September 30th, 2016), you can find Ash + Ames jewelry alongside our Sarah Alexandra Shirts, Maria Christofilis Parfums, and Callista Crafts Handbags!

Who is Ash + Ames

Ash + Ames is an amazing jewelry line that focuses on women jewelry artisanship around the world. You can find anything from rings and necklaces, to one of a kind scarves and belts. The quality is incredible and they won’t break the bank. The materials used are anything from gold, silver, or even wood. But this isn’t the only reason we’re partnering with Ash + Ames!

What Makes Ash + Ames so Special?

The three main focal points of the Ash + Ames story are:

1. To empower female artisans all over the world

2. To give back to developing countries

3. Provide a platform for women to launch their independent businesses

Some of the reasons why we fell in love with them are that every season there are collections of pieces that are created by women in developing countries. Then 100% of the proceeds from those pieces go back to the community where it was made!

Another reason is that every single piece of jewelry has a story to tell, and Ash + Ames provides that story. Learn about the creator, their inspirations, their background, and their dreams. Give yourself a feel good talking piece to share with others!

Come Shop Their Collection with Us!

We have the pop-up shop until the end of September. So come in and shop their collection and read about the jewelry 7 days a week with us! At the same time, get styling tips on how to pair your new Ash + Ames jewelry with a new Signature Shirt, clutch, and perfume.

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On Wednesday, July 20th Sarah Alexandra had its official launch with the successful opening of its Pop-up Shop at The Bravern. The turn out was overwhelming and appreciated!

Thank you to the friends and family who came to support us and help turn this event from a launch into a launch party! Along with the tireless investment by many, your encouragement along the way has helped turn this dream into reality.

We are looking forward to seeing you at the Bravern or online soon!

With gratitude,
Sarah Alexandra McKinney

 

If you want to see more photos, check out our Facebook page.

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