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OFF THE CUFF

A Survival Guide for Social Distancing


A lover of lists, Sarah created her must-haves for when you're staying home to stay healthy in the time of Coronavirus. 
  

1. Take up pickleball | 2. Try a new body cream | 3. Order a Peloton Bike  OR Tread | 4. Go for a family bike ride|  5. Try Tracy Anderson workouts at home, for free!
  

1. Learn to play the Piano | 2. Play something new like this Cross Net Game | 3. Make my all-time favorite cookies | 4. Learn how to knit | 5. Learn to play the guitar
  

1. Keep your car squeaky clean with a Shop Vac | 2. Keep your devices charged | 3. Clean your Shoes | 4. Get prepared for an earthquake | 5. Hang photos on your walls | 6. Organize your makeup bag and travel toiletries | 7. Organize your chargers for your next trip | 8. Do a home manicure | 9. Get your kids to help with chores | 10. Organize your photos into the these beautiful books
  

1. Monrow Supersoft Vintage Sweats | 2. Zara Men’s Basic Hoodie | 3. Adidas Sneakers | 4. Cozy and chic slippers | 5. A super cozy throw
  

1. This is the must-have book for kids— Mrs. Wordsmith | 2. Get the kids this amazing art & craft set | 3. Decorate eggs like you’ve never seen before with Egg Mazing | 4. Play Story Time Chess | 5. Order a book subscription for your kids 
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Behind the Scenes from our Spring/Summer 2020 Photoshoot

Behind the Scenes from our Spring/Summer 2020 Photoshoot

Do you ever wonder what goes into making beautiful lifestyle photography? What are the tricks to making hair and make-up so flawless or how do you get the "right" shot?

For our upcoming Spring/Summer 2020 release, we were lucky to work with an amazing photographer, make-up and hair artist, videographer and model to create the images we'll use on our website and lookbooks to showcase our newest Collection. We thought it would be fun to get their insights into what makes them successful to share with you. We hope you'll enjoy these behind-the-scenes interviews and find some creative inspiration!

Photographer: Tereza Jankova

1. What’s your favorite part of shooting the Sarah Alexandra collections? I love that Sarah Alexandra shirts have an understated elegance that doesn't force themselves upon the model or the photo- they enhance a look which allows the models to act naturally to create great shots. The shirts are really well designed, and the quality is great- which makes my job much easier- as it allows me to focus my attention on capturing models in a relatable way that every woman can see themselves in.

2. What are some pointers people can use to look their best in front of a camera? I think many people get nervous in front of a camera because they get caught up "overposing" and trying to capture themselves in what they perceive to be the best light. The challenge is that posing can often look too artificial and there actually aren't that many situations that people will make themselves look better. I think the goal should be to act naturally as you can in front of the camera and allow the photographer to shoot as many moments as possible- smiling, looking away, the second or two before a pose- that really capture a more engaging image. Rather than trying to get that one perfect picture, don't be afraid to shoot more images in a natural way and select the ones that make you look best.

3. What do you love about shooting fashion? It's really been a dream working as a fashion photographer. I love conceptualizing ideas and then working to make them real. It's given me a creative outlet to work with wonderful teams of people- which is really gratifying. I also love to travel and this wonderful job has allowed me to visit many beautiful places over the years and see the world.

Hair/Make Up: Heidi Nymark

1. What’s one makeup and one hair product you find indispensable? My must have for makeup is a tight eyeliner! It creates the look of a fuller lash without the look of makeup. My favorite product is from (Laura Mercier) To get the look: Apply the tight cake eye liner underneath the root of the upper lash line to create a fuller looking lash and to frame your eyes. As for Hair, A Dry texture spray! My go to and cult favorite is Oribe’s Dry texturizing spray. 

2. How should women change their makeup routine for photos vs. everyday? Every day makeup should be clean with dewy skin.  Add a pop of color on the lips, mascara and a pinch of cooler on the cheeks. When you are in front of the camera you want to define your features a bit more because they could wash out in the photos. To achieve this look : Add lashes and define lash line with a cake eyeliner. Use a face  primer for flawless looking skin and add a high lighter to reflect light. As for the hair, it is always nice to add fullness with extensions or use a nice Dry texture spray. My go to is Oribe Dry Texturizing spray (sexy texture with volume).

3. Which hair trick do you swear by? You can never go wrong by an effortless tousled look! NO matter what hair texture you can back comb (French lace) add a little dry power then throw it up with a hair accessories.

Videographer: Matthew Joseph

1. What's the most challenging aspect of shooting a fashion video? I would say the most challenging aspect of shooting a fashion video would be the lighting. It takes a lot of time to properly plan for the lighting, specifically which type of lights to use, location of lighting, and the “look” of the light by consistently meeting these standards during the day of the shoot. It is so important in fashion to have beautiful quality light for your model.

2. Video is all the rage these days, what makes it a must for businesses and organizations? Video is so important in marketing because it is a very effective way to present an audience with a lot of information about your brand. With videos, you can get more information across to your audience in a shorter amount of time. Also, with the way social media platforms are set up, they prioritize video on its feed. For example, facebook favors video content over photos or text presented on their news feed.

3. What are some good tips for people starting out with video? If you are interested in creating videos, my first tip would be to just get out there and do it. You don’t need a fancy camera to get rolling. It can feel overwhelming at first, but the best way to understand filmmaking is by creating videos, through experience and mistakes you will begin to improve. Another great tip is to use all your free resources available to you such as online filmmaking tutorials. No need to spend a ton of money to go to film school when so much great information is available on YouTube and the internet.

Model: Tamiris Freitas

1. What do you love best about being on set? Meeting passionate and creative people.

2. What's a go-to pose that women can utilize when being photographed?  A “walk” pose, this way you give some movement and looks natural ;)

3. What's your favorite way to style a button-down shirt? Loose with half tuck with jeans.

 

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Winter Essentials

Winter Essentials

We’ve rounded up our go-to items for winter dressing and self-care.

 1. Charlotte Tilbury: Magic Night Cream. I love putting this luxurious night cream on before bed. I wake up feeling hydrated and ready to tackle the weather.

2. Moncler Shearling Trim Boot. Frigid temps makes a sterling lined boot a must! They keep your feet warm and dry.

3. Aveda Wooden Paddle Brush. This dry weather can do a number on your hair. I love using this brush to blowout my hair, it keeps it silky and smooth!

4. Sarah Alexandra Below Deck Cotton/Cashmere Shirt. This has been one of my favorite shirts to wear this winter. The cashmere/cotton blend Is so soft and cozy and the pattern is perfect for layering with a wool blazer or a sweater.

5. Le Kasha Cashmere Sweater. Speaking of sweaters, Le Kasha is my go-to brand for cashmere these days. This soft pink is dreamy!

6. Moussy MV Velma Skinny BLK. This denim goes with everything and the fit is perfection!

7. Janessa Leone Harper Hat. A warm hat to keep away the windchill is essential. This Janessa Leone one is versatile and stylish.

 

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Sarah Alexandra brings you Julia Amory of India Amory as she Shares Her Holiday Tips & Traditions

Sarah Alexandra brings you Julia Amory of India Amory as she Shares Her Holiday Tips & Traditions

Sarah Alexandra would love for you to meet Julia Amory, the woman behind the dreamy lifestyle brand, India Amory. Julia’s home collections and delightful social media presence provide abundant inspiration, making her one of our favorite tastemakers to follow (check out her Instagram @indiaamory) Plus, we love that she’s a go-getter—the idea for her business (named for the Indian block printing technique) came from being unable to find the right textiles for her wedding and deciding to design her own. Bright and playful, yet sophisticated and timeless, Julia’s designs are perfect for stylish holiday gatherings. Below, we ask Julia about tablescape rules and holiday traditions, and share some examples from her collection to help energize your own gathering preparations:

Q: What inspires your tablescape décor?

A: I generally build a tablescape around the print—not the other way around. I use the colors of the pattern and the amount of white space to help me select flowers, plates and accessories. I’m drawn to bright and clean palates and am never afraid to experiment; it’s just a table and it’s meant to be fun! Try something new. Worst case, you don’t like it and move on. Life is too short to always play it safe.

Q: Sarah’s business was sparked by the idea of a ready-to-wear design version of her mother’s beautiful shirts. Likewise, how have the women in your family influenced your style and design aesthetic?

A: I’ve been greatly influenced in my life by the women in my family. My grandparents taught us to always “dress”—that meant bringing an element of elegance to every aspect of life. Living beautifully is about being graceful in every way—not just the aesthetics. Sending a thank you note is as important as picking out a beautiful outfit or setting the perfect table. On a more visual note, the women in my family love color; they have a flair for Pucci and Shanghai Tang. My husband’s aunt was Chessy Rayner and, while I never knew Chessy, her ethos of mixing high and low style, couture with Gap, is something I embody in my own approach to style. Good taste is not measured by cost.

Q: The holidays are right around the corner. How do you typically spend them and what’s a favorite tradition in your family? 

A: This will be a transitional holiday. My entire life, holidays were spent at my family’s farm in the Hudson Valley—which we sadly sold last summer—and for the first time we’ll all be together in Southampton, followed by Palm Beach after Christmas for New Years. It’s an important lesson in recognizing that new traditions can be just as fun as old ones. One tradition that we’ll stick with, however, is planting hundreds of paperwhites, which my mother is in charge of, and smell divine! We also always have clementines all over the house, which will always remind me of the holidays and adds such a nice burst of color, as well. Lastly, my father is from Germany and we’ve upheld the tradition of opening one small gift on Christmas Eve, usually in black tie attire.

Q: What’s a quintessential rule to live by when hosting a holiday family gathering?

A: Prep! I try to get as much of the work—in terms of meal prep and decorating—out of the way before there is a sudden full house. I’ve also become far more adept in delegating responsibility so that everyone has a role and feels involved.

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