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Mother's Day Gift Guide

Mother's Day Gift Guide
Sarah is the ultimate planner and her gift giving is no exception. She's handpicked her favorite items she already owns and a few things she's got her eye on for Mother's Day. They are sure to help make your loved one feel ultra special.
    1. Maria Christofilis Fleur09 Parfum :: This scent is so lovely and floral in a subtle way that makes it perfect for every day wear.
    2. CLÉ DE PEAU BEAUTÉ Lip Glorifier:: A super moisturizing lip balm in a flirty color is just what your beauty regime needs!
    3. Cire Candle :: This candle burns FOREVER and is the dreamiest scent. It makes my whole house smell heavenly.
    4. Illesteva Eldridge Sunglasses :: Everyone needs a pair of class tortoise shell sunglasses. This shape suits so many face types and the price point is on point.
    5. India Amory Pareo :: I love all of India Amory’s prints, and this yellow dot print is no exception. This is the perfect swim cover-up that doubles a pretty wrap over a sundress for cooler evenings too.
    6. Sarah Alexandra Cap Sleeve Shirt in Hollywood Squares :: My Cap Sleeve style has become my go-to when warmer weather arrives in Seattle and on sunny vacations. It’s perfect paired with shorts, light or white denim or a skirt. I am soooo excited about the prints and fabrics in my Spring/Summer 2020. Hollywood Squares in sure to be one of our fan favorites with a chic orange windowpane print on the prettiest shade of blue!
    7. Maria Christofilis Signet Ring :: This is one of my most cherished jewelry items. I don’t know any one who would not love to be surprised by their husband by this on Mother’s Day!
    8. ERES Les Essentiels Cachette Halterneck Swimsuit :: I am loving this shade of yellow for Spring/Summer. This swimsuit is the perfect shade of yellow and I love the cut — just the right mix of coverage and sexiness with a plunging neckline and the right amount of cheeky bottom! It’s the perfect gift for your sister!
    9. Valentino Garavani Rockstud rubber sandals :: These rubber sandals are super chic and practical at the same time. Paired with a fun dress, they transition effortlessly from day to evening.
    10. Corroon Big Daddy Tote Bag :: I love that you can customize this bag with the initials and colors that suit your Mom or Sister or a dear Friend.
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A Survival Guide for Social Distancing


A lover of lists, Sarah created her must-haves for when you're staying home to stay healthy in the time of Coronavirus. 
  

1. Take up pickleball | 2. Try a new body cream | 3. Order a Peloton Bike  OR Tread | 4. Go for a family bike ride|  5. Try Tracy Anderson workouts at home, for free!
  

1. Learn to play the Piano | 2. Play something new like this Cross Net Game | 3. Make my all-time favorite cookies | 4. Learn how to knit | 5. Learn to play the guitar
  

1. Keep your car squeaky clean with a Shop Vac | 2. Keep your devices charged | 3. Clean your Shoes | 4. Get prepared for an earthquake | 5. Hang photos on your walls | 6. Organize your makeup bag and travel toiletries | 7. Organize your chargers for your next trip | 8. Do a home manicure | 9. Get your kids to help with chores | 10. Organize your photos into the these beautiful books
  

1. Monrow Supersoft Vintage Sweats | 2. Zara Men’s Basic Hoodie | 3. Adidas Sneakers | 4. Cozy and chic slippers | 5. A super cozy throw
  

1. This is the must-have book for kids— Mrs. Wordsmith | 2. Get the kids this amazing art & craft set | 3. Decorate eggs like you’ve never seen before with Egg Mazing | 4. Play Story Time Chess | 5. Order a book subscription for your kids 
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Behind the Scenes from our Spring/Summer 2020 Photoshoot

Behind the Scenes from our Spring/Summer 2020 Photoshoot

Do you ever wonder what goes into making beautiful lifestyle photography? What are the tricks to making hair and make-up so flawless or how do you get the "right" shot?

For our upcoming Spring/Summer 2020 release, we were lucky to work with an amazing photographer, make-up and hair artist, videographer and model to create the images we'll use on our website and lookbooks to showcase our newest Collection. We thought it would be fun to get their insights into what makes them successful to share with you. We hope you'll enjoy these behind-the-scenes interviews and find some creative inspiration!

Photographer: Tereza Jankova

1. What’s your favorite part of shooting the Sarah Alexandra collections? I love that Sarah Alexandra shirts have an understated elegance that doesn't force themselves upon the model or the photo- they enhance a look which allows the models to act naturally to create great shots. The shirts are really well designed, and the quality is great- which makes my job much easier- as it allows me to focus my attention on capturing models in a relatable way that every woman can see themselves in.

2. What are some pointers people can use to look their best in front of a camera? I think many people get nervous in front of a camera because they get caught up "overposing" and trying to capture themselves in what they perceive to be the best light. The challenge is that posing can often look too artificial and there actually aren't that many situations that people will make themselves look better. I think the goal should be to act naturally as you can in front of the camera and allow the photographer to shoot as many moments as possible- smiling, looking away, the second or two before a pose- that really capture a more engaging image. Rather than trying to get that one perfect picture, don't be afraid to shoot more images in a natural way and select the ones that make you look best.

3. What do you love about shooting fashion? It's really been a dream working as a fashion photographer. I love conceptualizing ideas and then working to make them real. It's given me a creative outlet to work with wonderful teams of people- which is really gratifying. I also love to travel and this wonderful job has allowed me to visit many beautiful places over the years and see the world.

Hair/Make Up: Heidi Nymark

1. What’s one makeup and one hair product you find indispensable? My must have for makeup is a tight eyeliner! It creates the look of a fuller lash without the look of makeup. My favorite product is from (Laura Mercier) To get the look: Apply the tight cake eye liner underneath the root of the upper lash line to create a fuller looking lash and to frame your eyes. As for Hair, A Dry texture spray! My go to and cult favorite is Oribe’s Dry texturizing spray. 

2. How should women change their makeup routine for photos vs. everyday? Every day makeup should be clean with dewy skin.  Add a pop of color on the lips, mascara and a pinch of cooler on the cheeks. When you are in front of the camera you want to define your features a bit more because they could wash out in the photos. To achieve this look : Add lashes and define lash line with a cake eyeliner. Use a face  primer for flawless looking skin and add a high lighter to reflect light. As for the hair, it is always nice to add fullness with extensions or use a nice Dry texture spray. My go to is Oribe Dry Texturizing spray (sexy texture with volume).

3. Which hair trick do you swear by? You can never go wrong by an effortless tousled look! NO matter what hair texture you can back comb (French lace) add a little dry power then throw it up with a hair accessories.

Videographer: Matthew Joseph

1. What's the most challenging aspect of shooting a fashion video? I would say the most challenging aspect of shooting a fashion video would be the lighting. It takes a lot of time to properly plan for the lighting, specifically which type of lights to use, location of lighting, and the “look” of the light by consistently meeting these standards during the day of the shoot. It is so important in fashion to have beautiful quality light for your model.

2. Video is all the rage these days, what makes it a must for businesses and organizations? Video is so important in marketing because it is a very effective way to present an audience with a lot of information about your brand. With videos, you can get more information across to your audience in a shorter amount of time. Also, with the way social media platforms are set up, they prioritize video on its feed. For example, facebook favors video content over photos or text presented on their news feed.

3. What are some good tips for people starting out with video? If you are interested in creating videos, my first tip would be to just get out there and do it. You don’t need a fancy camera to get rolling. It can feel overwhelming at first, but the best way to understand filmmaking is by creating videos, through experience and mistakes you will begin to improve. Another great tip is to use all your free resources available to you such as online filmmaking tutorials. No need to spend a ton of money to go to film school when so much great information is available on YouTube and the internet.

Model: Tamiris Freitas

1. What do you love best about being on set? Meeting passionate and creative people.

2. What's a go-to pose that women can utilize when being photographed?  A “walk” pose, this way you give some movement and looks natural ;)

3. What's your favorite way to style a button-down shirt? Loose with half tuck with jeans.

 

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Winter Essentials

Winter Essentials

We’ve rounded up our go-to items for winter dressing and self-care.

 1. Charlotte Tilbury: Magic Night Cream. I love putting this luxurious night cream on before bed. I wake up feeling hydrated and ready to tackle the weather.

2. Moncler Shearling Trim Boot. Frigid temps makes a sterling lined boot a must! They keep your feet warm and dry.

3. Aveda Wooden Paddle Brush. This dry weather can do a number on your hair. I love using this brush to blowout my hair, it keeps it silky and smooth!

4. Sarah Alexandra Below Deck Cotton/Cashmere Shirt. This has been one of my favorite shirts to wear this winter. The cashmere/cotton blend Is so soft and cozy and the pattern is perfect for layering with a wool blazer or a sweater.

5. Le Kasha Cashmere Sweater. Speaking of sweaters, Le Kasha is my go-to brand for cashmere these days. This soft pink is dreamy!

6. Moussy MV Velma Skinny BLK. This denim goes with everything and the fit is perfection!

7. Janessa Leone Harper Hat. A warm hat to keep away the windchill is essential. This Janessa Leone one is versatile and stylish.

 

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