Holiday Gift Card Etiquette

Gift cards are a holiday classic for good reason—they’re versatile, practical, and let the recipient choose something they truly want. Whether you’re shopping for someone who’s hard to buy for, running out of time, or looking to treat a loved one from afar, gift cards (especially e-gift cards) are a smart and thoughtful choice. With a little effort, they can feel just as personal and stylish as a traditional gift.

Here’s your guide to navigating the world of holiday gift cards with style and grace.

When to Give a Gift Card

Gift cards aren’t just for people you don’t know well—they can be the perfect gift for a wide range of situations.

• When you want to let them splurge: Gift cards to luxury retailers or services let them indulge in something special they may not buy for themselves.
• For long-distance friends or family: E-gift cards are a thoughtful way to show you’re thinking of them, no matter where they live.
• When they’re tricky to shop for: If you’re unsure about size, style, or preferences, a gift card lets them choose without the risk of getting it wrong.
• To complement a small gift: Pairing a gift card with a little something extra—a scarf, a candle, or a festive treat—adds charm and makes the gesture feel more complete.

Why E-Gift Cards Are Great for the Holidays

E-gift cards bring all the benefits of traditional gift cards but add even more convenience and flexibility.

• Perfect for last-minute gifting: If the holidays are sneaking up on you, e-gift cards can be purchased and delivered instantly.
• No shipping delays or worries: With e-gift cards, there’s no need to worry about packages getting lost or arriving late.
• Great for long-distance giving: Whether you’re across the country or just too busy to meet in person, an e-gift card bridges the distance.
• Customizable and festive: Many e-gift cards come with seasonal designs and space for a personal message, making them feel thoughtful and celebratory.

Choosing the Right Gift Card

The key to a great gift card is to make it feel personal. It shows that you’ve put thought into matching the card to their tastes and interests.

• Pick something specific: If you know what they love, choose a gift card that reflects their passions. A Sarah Alexandra gift card for a fashionable woman or a spa gift card for the wellness enthusiast can feel just as thoughtful as a wrapped present.
• Focus on experiences: Gift cards for fine dining, wine tastings, or unique experiences like an art class or spa day are memorable and exciting.
• Think local or boutique: A gift card to a beloved local shop or a specialty retailer adds charm and shows you’ve chosen something special.
• Avoid overly generic options: While prepaid cash cards are flexible, they can feel impersonal. Opt for a card tied to something they’re passionate about instead.

How to Make Gift Cards (Even E-Gift Cards) Feel Thoughtful

Gift cards don’t have to feel impersonal. A little extra effort goes a long way toward making them memorable and meaningful.

• Write a heartfelt message: When giving an e-gift card, include a personal note. For example, “I know how much you love finding new books—enjoy picking out a few favorites!” adds a thoughtful touch.
• Choose festive designs: Many e-gift cards come with holiday-themed templates that make them feel seasonal and special.
• Pair it with a small gift: If you’re delivering the gift in person, tuck a traditional card or a small item—like a beautiful notebook, a candle, or chocolates—alongside the gift card for a more personal presentation.
• Make recommendations: Suggest something they might enjoy from the retailer. For example, “Their silk blouses are stunning!” or “You’ll love their skincare sets!” shows that you’ve put thought into the gift.

Dos and Don’ts of Gift Card Giving

Do:

• Choose a card that aligns with their interests and lifestyle.
• Add a personal message or thoughtful note.
• Make sure the card is easy to use and redeem.

Don’t:

• Send a gift card without a message—it may feel impersonal.
• Choose cards for overly practical things like groceries or gas unless you know they’d appreciate it.
• Regift a gift card. Even if it’s unused, it’s better to purchase something fresh and specific for the recipient.

What to Do When You Receive a Gift Card

Receiving a gift card during the holidays is always a treat. Here’s how to show your gratitude:

• Say thank you: A heartfelt thank-you note or call shows your appreciation.
• Share how you used it: Let the giver know what you picked out. For example, “I treated myself to a beautiful cashmere sweater with your gift—thank you!” adds a nice personal touch.
• Use it promptly: Don’t let the card sit unused. Using it sooner rather than later shows you value the gift.

The Perfect Blend of Thoughtful and Convenient

With today’s busy schedules, e-gift cards are a perfect holiday solution. They’re thoughtful, easy to send, and allow your recipient to choose something they’ll love. By selecting a card tailored to their interests, adding a heartfelt message, and using creative touches, you can make even the simplest e-gift card feel special.

Whether you’re shopping for a close friend, family member, or someone hard to buy for, gift cards—both traditional and virtual—are a modern way to give thoughtfully during the holidays. It’s all about showing care and attention to their preferences, no matter how you deliver it.