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Behind the Scenes Fall 2017 Photo Shoot


Have you ever flipped through the pages of your favorite fashion magazine and wondered what it takes to get that perfect shot? We can tell…

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Behind the Scenes Fall 2017 Photo Shoot

Have you ever flipped through the pages of your favorite fashion magazine and wondered what it takes to get that perfect shot? We can tell you that there is an incredible amount of preparation and hard work that goes into each of those beautiful images. We thought we would give you a sneak peek into the behind the scenes of our Sarah Alexandra Fall 2017 photo shoot.

For each season, Spring/Summer and Fall/Winter, Sarah Alexandra produces five new fabrics. These luxury textiles are sourced from some of the finest mills in Italy; Albini, Thomas Mason and Grandi & Rubinelli.  Once the fabrics are selected, they are sent from Italy to the manufacturer in Canada.  From there, samples are created, which will be used in our photo shoot. We have two styles of Sarah Alexandra shirts; the Signature Shirt and the Weekend Shirt.

We reach out to top model agencies such as Ford, Elite, Seattle Models Guild and Heffner Management asking them to send us a package of models from which we can choose the perfect Sarah Alexandra brand ambassador for that particular season.

Once our model has been selected and confirmed, we book our very talented and favorite make-up artist, Melissa Korn #melissakornmakeupartist and exceptional photographer Tereza Janakova #terezajanakova.

Once we have the logistics squared away, we get to the fun and creative part of the process. The first thing we do is put together all of the clothing and accessories to pair with each shirt. In order to prepare for the ten looks being photographed, we look at current fashion trends and what is currently available in stores. Once each look has been completely styled, we take photographs in our showroom to use as a reference on the day of the shoot. This helps to keep us organized, efficient and running smoothly during the long day at the studio.

On the day of the shoot, we arrive at 8:00 AM along with the make-up artist. We unpack the clothes and accessories.  We steam and iron all of the shirts to ensure they are perfect and photo ready. Our make-up artist organizes all the necessary supplies for make-up and hair in the dressing room. The photographer arrives a bit earlier to set up the lighting, cameras and equipment. At 9:00 AM the model arrives and goes straight into hair and make-up. Then comes a much-needed coffee run!

After the model has been to hair and make-up, we begin dressing and styling her for the first look. As the model moves through each shot there are constant tweaks and adjustments that need to be made to the lighting, hair, make-up, and styling.  We reference the photographer’s computer to make the necessary changes.

One of the best parts of our day is when our friends stop by to say hello and see us in action!  Thank you to everyone for all of your support – you know who you are!

The long day ends at 6:00 PM when we pack everything up and bring it all back to our showroom with our hair on fire and ready to swallow a martini!

We eagerly await the initial images from our photographer, Tereza.  We look over all of the photographs and select the images that need to be photoshopped in case of any unwanted wrinkles or unexpected make-up marks. Following this process, we upload the final images to our website.  And VOILA! just like that a new collection is revealed!

Trends For Fall 2017


While we continue to bask in the glow of the summer sun, you may not realize that your favorite boutiques and department stores are clearing…

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Trends For Fall 2017

While we continue to bask in the glow of the summer sun, you may not realize that your favorite boutiques and department stores are clearing space in order to make room for the arrival of fall collections. Fall fashion shows are held in New York, Paris, London, and Milan, for editors, buyers, and international fashion stars. These collections offer viewers a taste of which trends will make their way from runway to reality. Consider these looks as a suggestion rather than a rule.  How you pick and choose which pieces you will embrace is up to you.  One trend for Fall 2017, which we took notice of was the use of menswear inspired fashions appearing on runways in every city. Models hit the catwalks in plaids, trench coats, and pant suits.  We think this trend is the perfect compliment for our Fall 2017 Collection.

We adore the structured feel of this Ralph Lauren blazer.

It would go perfectly with the grey and white plaid cashmere flannel of our Signature Shirt in Polar Icing.

This Narciso Rodriquez ensemble is the perfect example of an updated modern classic.

This modern trench coat would pair perfectly with our Signature Shirt in Power Player.

We love the rich color palette, and mix of textures in Max Mara’s fall show.

Paired with the windowpane of our In The Know Signature Shirt would be a match made in fashion heaven!

This Lavin suit is the epitome of elegance and femininity.

Consider pairing it with our luxurious navy blue cashmere Signature Shirt, Parisian Dream, a nod to the birthplace of fashion.


London City Guide


When thinking of international hot spots, there are a few that always come to mind. That list may vary depending on whom you speak with….

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London City Guide

When thinking of international hot spots, there are a few that always come to mind. That list may vary depending on whom you speak with. However, you will most likely think of Paris, Rome, Berlin, New York, and no list would be complete without London. A mix of tradition and innovation, London has long been a global superpower with history dating back to the Roman Empire. The capital city of the U.K. blends rich history with a modern pulse that we find quite captivating. Recently the world has watched as the city struggled, and our hearts poured out for those affected by tragedy. Through it all the city came together to keep calm and carry on. We thought no time like the present to pay homage to this fabulous city and some of our favorite destinations.



1) Isabel Mayfair

Neighborhood: Mayfair

Isabel is the beautiful sister restaurant to Notting Hill’s Casa Cruz. The gorgeous décor, be sure to check out the hand painted wallpaper in the bathrooms, serves as the perfect compliment to the menu of delectable small plates fused with Mediterranean and Argentine influences.


2) Cecconi’s

Neighborhood: Mayfair

In a world full of gimmicky restaurants, it’s always refreshing to find one that combines modern decor with classical cuisine. Cecconi’s offers its diners sumptuous Italian dishes like handmade ravioli and veal Milanese in a beautifully appointed dining room.


3) Lucio

Neighborhood: Chelsea

Lucio is a neighborhood trattoria serving classic Italian staples in a warm, friendly environment. This is the kind of spot every neighborhood needs!


4) Le Caprice

Neighborhood: Piccadilly

For over 35 years, Le Caprice has been delighting diners with their menu of modern British classics, and international flavors. The classic black and white décor is enhanced with images from iconic British photographer, David Bailey. Be sure to check out their Sunday Jazz Sessions.


5) Bentley’s Oyster Bar & Grill

Neighborhood: Piccadilly

Bentley’s has been serving the freshest seafood and steaks for over 100 years. Whether you stop into the oyster bar for their fabulous assortment of oysters and caviar, or enjoy a classic Dover sole, this historical restaurant is not to be missed.


6) Berners Tavern

Neighborhood: Fitzrovia

Berners Tavern offers simply elegant dishes served in a gorgeous space. Their “contemporary British menu”, perfectly blends classic techniques with modern flair.


7) 5 Hertford Street

Neighborhood: Mayfair

Private members clubs are not hard to find in London. However, none of them are as mesmerizingly chic as 5 Hertford Street. Inside you will find roaring fires in most rooms, a cigar shop, a handful of bars, and a fabulous restaurant. Once you have had your dinner, head to Loulou’s the downstairs nightclub to dance the night away.


8) Chiltern Firehouse

Neighborhood: Marylebone

Situated in the gorgeous Chiltern Firehouse Hotel, is the restaurant by Michelin-starred chef Nuno Mendes. The beautiful design of the dining room make it the perfect environment to enjoy anything off the menu which offers “reimagined classics” with a focus on seasonal offerings and healthy, yet delicious food.




1) The Scarsdale Tavern

Neighborhood: Kensington

No visit to London would be complete without a stop in a pub. The Scarsdale, is brimming with classic charm. The chefs take great pride in their food using local, seasonal produce to put their signature on every plate served.


2) The Thomas Cubit

Neighborhood: Belgravia

Dedicated to one of London’s legendary Master Builders, The Thomas Cubit is a modern pub with classic roots. Enjoy perfectly prepared pub food fused with modern touches in a beautiful dining room. Be sure to stop by on a warm day and sit at one of their outdoor tables.




1) Claridge’s Hotel

Neighborhood: Mayfair

Claridge’s combines timeless Art Deco style with modern elegance. Long considered one of the most luxurious hotels in the world!


2) The Connaught Hotel

Neighborhood: Mayfair

With a rich history that dates back to the 1800’s and a fabulous new restaurant helmed by famed chef Jean-Georges Vongerichten, this hotel provides their clients with the perfect blend of contemporary style and five star luxury.


3) The Berkeley Hotel

Neighborhood: Knightsbridge

Originally favored by debutantes and their beaus, the Berkeley remains a goto spot for celebrities and international luxury seekers to this day.   


4) The Hari Hotel

Neighborhood: Belgravia

The spectacular namesake hotel from the Harilela family, The Hari strives to refine the experiences of their guests with their passion for service and indulgent interiors.




1) Ottolenghi

Neighborhood: Westbourne Grove and Belgravia

Yotam Ottolenghi has created a modern day empire based on making people happy through food. Stop in for a selection of beautiful Mediterranean inspired cuisines. Pop in for lunch, a treat,  or a take away meal.


2) Daylesford

Daylesford brings the idea of organic, sustainable practices to life. They proudly offer organically grown produce, artisan cheeses, and scrumptious baked goods in their lovely cafes. Be sure to check out their organic farm and home delivery service.


3) Baker and Spice

Neighborhood: Chelsea and Belgravia

Baker and Spice sticks firmly to the belief that homemade is best. Almost everything is house made, and infused with a true passion for the culinary arts.


4) Rococo Chocolates

Neighborhood: Belgravia and Chelsea

Originally created to highlight  true chocolates with unique and untraditional techniques, Rococo has been delighting customers for over 30 years. A visit to this magical chocolate emporium is a must!




1) Vis-A-Vis London

Neighborhood: Belgravia

This is a shop for those who crave luxury for their everyday life. They offer a range of bespoke linens and home furnishing made from the finest materials available.


2) Semmalina Toy Store

Neighborhood: Pimlico

This shop is much more than a toy store. Featuring custom party bags, toys, gifts, and cakes, this is the kind of store kids of all ages dream about!


3) Soane

Neighborhood: Pimlico

Soane is dedicated to creating the finest, British made, furniture, upholstery, fabrics, and home decor all by their in-house design and production teams. They stay true to their roots, offering modern classics with a traditional English sensibility.


4) Selfridges

Neighborhood: Oxford Street

Selfridges offers shoppers a wide mix of current styles and price points, in a one stop shopping emporium.


5) Harvey Nichols

Neighborhood: Knightsbridge

This legendary luxury department store has been outfitting chic tastemakers since 1831.


6) Harrods

Neighborhood: Knightsbridge

This iconic store is a shoppers paradise. Whether you seek fashion, home decor, or wander through the jaw dropping food stalls, a visit to Harrods is a must!


7) Matches – Boutique

Neighborhood: Marylebone and Notting Hill

Matches brings established and emerging fashion designs to those seeking modern luxury and a seamless customer service experience.


8) Fenwicks

Neighborhood: Mayfair

Modeled after the department stores found in Paris in the late 1800’s, Fenwicks has been a foundation of the London shopping scene to its legions of loyal patrons.



Sarah Alexandra’s Top Picks for Jean Jackets


There are certain items of clothing that truly withstand the test of time and the scrutiny of ever changing fashion trends. These classic wardrobe staples…

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Sarah Alexandra’s Top Picks for Jean Jackets

There are certain items of clothing that truly withstand the test of time and the scrutiny of ever changing fashion trends. These classic wardrobe staples have staying power because of their versatility, comfort, and timeless appeal. One such piece is the jean jacket. Originally created by legendary denim maker Levi Strauss to accompany his jeans, the jacket was created to be worn by cowboys, miners, and railroad engineers. In recent years denim jackets have been seen on international runways, and on the backs of virtually every chic tastemaker from Milan to Manhattan. Whether you pair it with your Sarah Alexandra shirt, or wear it over your favorite tee, there is no outfit that doesn’t go with a jean jacket. We’ve put together an assortment of styles we love. This high/low mix offers a perfect style for every woman, and any occasion.

1. This J.Crew Jacket is the perfect example of the classic piece we think everyone should own.

Price $248.00

2. From AG – Denim plus shearling equals perfection, now that’s an equation we love!

Price: $328.00

3. From J. Crew – Who says your jean jacket has to be blue? Not us!

Price: $98.00

4. The frayed detail on this jacket from La Fray give it a well loved, vintage look with a modern twist.

Price: $349.00

5. Why not add a leather “jean” jacket to your closet? This AG stunner is an instant classic.

Price: $998.00

6. Zara is always the destination for stylish, budget friendly basics.

Price: $39.90

7. Sometimes you just need to add an over-the-top fabulous piece to your wardrobe. This amazingly embellished Gucci jacket makes us swoon!

Price: $2,600.00


Seattle Summer Hot Spots!


There are many amazing things about Seattle. We have tremendous natural beauty, amazing restaurants, culture, and a booming economy, altering the skyline and population density…

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Seattle Summer Hot Spots!

There are many amazing things about Seattle. We have tremendous natural beauty, amazing restaurants, culture, and a booming economy, altering the skyline and population density daily! One thing that we are also known for is, the rain. While it does rain quite a bit here, there is one big reason we endure the grey skies and soggy days. That reason is… summer! Soon the gloom will part, leaving us with a radiant blue sky that will span for months. Summer is the raison d’etre for the inhabitants of the emerald city, and we all delight as the city comes to life right before our eyes.

It’s not just the weather that puts an extra spring in our step, it’s the abundance of incredible activities for us to enjoy as we strive to soak up as much vitamin D that we can like a squirrel storing up nuts for the long winter. Seattle is a city made up of curious juxtapositions and hi/low mixes. It is without a doubt a city like no other. We thought it would be fun to comprise a list of some of our favorite places to eat, shop, and play. It is a bit of an eclectic mix, an homage to our fair city. For sure, there is something for everyone, enjoy!


Sarah Alexandra | Madison Valley

Why not pay a visit to our showroom? Bring the girls, stock up on your favorite Sarah Alexandra classics, and stay for a glass of champagne.
We are open Monday-Friday 10:00 AM – 5:00 PM.


Flora and Henri Live and Love Concept Shop | Pioneer Square

Flora and Henri is a beloved Seattle label. Originally known for their line of timeless, luxe children’s fashions, they recently opened a concept shop in Pioneer Square. There you will find the namesake line, and new collections for women, mixed in with housewares, toys, books, and objects you never knew you needed, but do.


Liten | Fremont

Fremont is a neighborhood tucked away at the top of Lake Union. Home to the annual Solstice Parade, Fremont is a great neighborhood, filled with charm, history, and the troll! It also has some incredible shopping. One of our favorite boutiques is Liten. With their perfect selection of jewelry, pottery, and accessories, we dare you to leave without buying something!


Butter Home | Capitol Hill

Located inside of the Melrose Market, you will find Butter Home. This shop is a veritable treasure trove of amazing gifts, home decor, accessories, cards, and so much more. Go in there when you want to buy a gift for a friend but be sure to get one for yourself too.


Juniper | Madrona

Juniper sits on a quiet corner in the lovely, tree lined neighborhood of Madrona. It is the kind of store where you get “that sweater” and many other must have items to fill your wardrobe. Juniper offers the perfect balance of chic simplicity to make any day feel special.


Westward | Freemont

What would any good summer list be without a great seafood restaurant, especially one with a fantastic outdoor area? Westward is perfectly situated at the northern end of Lake Union. Inside you will find a beautiful raw bar where you can taste the freshest offerings from the sea. The outdoor patio area has adirondack chairs, and a fire pit, and a view of the lake. It’s a unique spot, perfect for any occasion.


Omega Ouzeri | Capitol Hill

Capitol Hill is a neighborhood that is known for many things, it’s incredible restaurants in particular. Omega Ouzeri is like a love note to Greece, with its high ceilings, chic blue and white interiors, and most importantly, incredible food. Think classic Greek staples with an elegant twist. Whether you go for a cocktail, try the olive oil martini, and small plates, or stay for dinner, you will not be disappointed.


Red Cow | Madrona

Ethan Stowell is a well known Seattle restaurateur with many eateries scattered all over the city. The Red Cow is Stowell’s tribute to the classic bistro staple, steak frites. Start with a perfectly composed beef tartare, cheese plate, or the heavenly chicken liver mousse. Select your favorite cut, sauce, and sides. Can’t decide on a sauce? Why choose, ask for one of each! Be sure to order the frites with garlic aoli, the perfect accompaniment to any steak, trust us!


Terra Plata | Capitol Hill

Some restaurants just know how to nail it every time. Terra Plata is one of those places. When you eat there, it feels special, no matter the occasion. With locally sourced, seasonal menus divided into earth, land, and sea, get ready to be delighted with a symphony of flavors. Be sure to check out their fabulous roof deck, because who doesn’t love a roof?


London Plane | Pioneer Square

Pioneer Square, one of Seattle’s oldest and most historic neighborhoods, is in the midst of a serious revival. Along with the new life that has been breathed in over the past few years is the London Plane. Part cafe, part marketplace, all fabulous! This is one of those places you tell all your friends about. Just walk in, and you will see what we mean. Be sure to try the house baked breads and pastries.


Electric Boats | Lake Union

What could be more summery than cruising around on a boat? The Electric Boat Company is the perfect idea for any outing. Get a fun group together. Pack up a cooler, don’t forget the rosé, and get on board. Cruise around, check out the houseboats, take in the sights, but watch out for the seaplanes taking off and landing all around you. Be sure to check out the new deluxe line for an extra special experience, because a little luxury is always the right choice!


Woodinville Wine Tasting | Woodinville

When you think of wine country, you may think of Napa, or Bordeaux, but don’t forget that Washington is also known for our wineries. Just a short drive from Seattle is the beautiful town of Woodinville. There you will find tasting rooms from many of the best wineries the state has to offer. Spend the day or evening, and be sure to check out Chateau Ste. Michelle for their summer outdoor concert series.


Hiking | Surrounding Areas of Seattle

Washington state is a natural wonder of land and sea. With the Cascades to the east and the Olympics to the west, and don’t forget about Mount Rainier, why not pack up a bag and head for the hills. Whether you are a novice hiker, or skilled mountaineer, there is a trail waiting for you.


Sculpture Park | Belltown

An offshoot of Seattle Art Museum, SAM to those of us in the know, the Olympic Sculpture Park is a treasure. Stroll through the giant Richard Serra sculpture, and be sure to follow the trail along the water. Once you’ve had your fill, head to the Edgewater Hotel for a drink with a complimentary front row view of the Puget Sound.


Vashon Island | Vashon

The Puget Sound is home to countless islands. No trip to the area is complete without a visit to the San Juan Islands. However, if you don’t have time to make the trek, take a day trip to Vashon Island. Just a short ferry ride from West Seattle, a trip to Vashon feels like an adventure. Be sure to visit the Roastery and Minglemints, check out local farms and wineries, or explore any of the beautiful parks and beaches that wind along the coast.